Female roles Essays

Female jobs Essays Female jobs Essay Female jobs Essay Exposition Topic: Pygmalion There have consistently been recognizably evident contrasts among male and female jobs seeing someone. Ladies have consistently been dealt with pretty much as objects of their accomplices and thought to just be there to help and to make delight and joy. Females seen as the more vulnerable sex have been mishandled inwardly, verbally and even genuinely because of the manipulative activities of men. This is an issue since little youngsters are experienced childhood with dream convictions of a fantasy completion and accordingly have made bogus thoughts in their minds. Throughout the most recent decade it has been shown the sexual orientation jobs in enactments have changed, ladies are bound to have power and not thought of as a thing possessed by their spouses or to be less prevalent. In Ovoids story of Pygmalion and Galatea and Bernard Shaw play Pygmalion, the two authors uncover connections among man and ladies and the impact Of male strength and the possibility Of prevalence Of manliness. Galatea seen as the young lady who can't escape and Elise as the solid female, Shaw accepts each lady ought to be. In spite of the fact that there has been an adjustment in the relative balance and force held among guys and females seeing someone, young ladies are still observed as more vulnerable and still experience male distinction in regular issues whether it might be verbal, enthusiastic or physical maltreatment. In Ovoids story, Pygmalion made Galatea to satisfy his needs and wants, he couldn't have cared less about what she needed or how she felt. During that time, Pygmalion detested ladies who were whores and the possibility that it was in the idea of females to get one. Anyway today is imagined that most ladies are sufficiently able to defend themselves yet for this situation Galatea had no way out. : This outlines how ladies are seen in social orders : In fantasy, the story delivers the young ladies as casualties needing a wash to safeguard them. The traditional sentimental account, at that point, is tricky in light of the fact that its writings of importance adjust to a social request of male strength and female accommodation that guarantees viciousness and misuse. As Pygmalion is kissing Galatea and contacting her, she must choose the option to let him do it in light of his control over her does humility not preclude. The force that Pygmalion has over Galatea is critical to perceive in light of the fact that she can't take care of business. Most young ladies in harsh connections are too controlled into thinking there is no reason to worry to state no. In Pygmalion, Shaw depicts Mr.. Higgins as being loudly harsh towards Elise. He utilizes Elise as a correlation with Galatea, just Elise knows whom she is and will go to bat for herself. Shaw women's activist perspectives are depicted variously all through the play. At the point when Mrs.. Higgins states the young lady has the privilege to leave on the off chance that she picks, it shows the force Elise has, and originating from another ladies shows much more drastically that as of right now Shaw accepts a ladies can never again be controlled or thought of as a support of a man. The obnoxious attack depicted from Mr.. Higgins is demonstrated again when he says l have made this thing out of the crushed cabbage leaves of Covent Gardens Garbage, since Mr.. Higgins thinks about nobody yet himself, he doesn't understand that platitude this can genuinely hurt Elise on the grounds that she has an enthusiastic association towards him. Clearly, Most little youngsters may bear a beaus misuse, trusting that her affection will transform him. She may considers this to be something she really want to that she can assist him with defeating through her comprehension or by adoring him enough, which is a mix-up normally made by young ladies. Despite the fact that occasions have improved, this activity of intensity among man and ladies and sex jobs seeing someone is still observed as an issue. The force a male holds over a ladies is still observed immeasurably among connections. With regards to Mr.. Higgins and Elise it is on the other hand spoken to when Mrs.. Higgins calls Elise a lost umbrella, an article that Mr.. Higgins claims and doesn't regard. Elise is depicted to BEA solid, autonomous lady, who knows what her identity is and what she needs, this is the sort of character that Shaw accepts all ladies ought to turn out to be nevertheless not all ladies have the ability to do as such. Young ladies have a thought as a primary concern that falling in eve prompts marriage and living cheerfully ever after. However, this frequently doesnt occur, In breaking liberated from harsh connections there is an altogether different adaptation Of sentiment, with another sort of cheerful consummation (Philly never after, or the finish of abuser. In any case, cutting off their oppressive associations is regularly muddled and hard to accomplish because of a youthful womens hesitance to hurt a sweetheart. In spite of the fact that Higgins couldn't have cared less for Elise, he did in any case feel that he claimed her, and as she left he was bewildered and needed her back. Elise chose to be with the man who worshiped her rather than mutinously being harmed. A solid disapproved of ladies like Elise was keen enough to do what was best for her, yet for some ladies, this isn't simple. In the two writings, ladies are depicted as exceptionally agreeable and powerless. It is until Elise understands that Mr.. Higgins couldn't care less for her when she chooses to as opposed to pursuing the man who will consistently cause her to feel powerless, she goes to be with the man who loves her. Galatea then again, must choose the option to remain with the man who doesn't respect or care for her, and this speaks to many lost young ladies today.

IMPERIALISM, VEBLEN Essay Example | Topics and Well Written Essays - 1000 words

Colonialism, VEBLEN - Essay Example All things being equal, the ascent of World War 1 demonstrated in any case, when Veblen was composing Absentee Ownership, which he did in 1923; free enterprise had accomplished more mischief than anything. The budgetary administration was poor, the cost was rising and the economy was turning out to be less profitable and less serious. The products of innovation were not being figured it out. That is the place Veblen contended that the economy or the market was sorted out in a manner that there was a ‘free lunch’ benefits for certain individuals. Some gathering of individuals could hold onto the pay without truly adding to the creation procedure. The force and responsibility for was remunerated more than work. Right now, the economy looked to control the monetary arrangements and people with significant influence just served their own advantages. In his whole financial hypothesis, Veblen is basic to the issue of colonialism, militarism, enthusiasm, patriotism, and emulati ve utilization. The best business analyst ever breaks down free enterprise as it is reflected in the huge organizations, money related establishments, colonialism, militarism and nationalism. He does this by taking a gander at how society is isolated into the gatherings; the recreation class, and the remainder of the populace. The recreation class is there to abuse the others while the remainder of the populace is portrayed by workmanship which is continually dismissing relaxation bunch bringing about a social clash. The social clashes exist in much society either in type of subjection, feudalism or private enterprise. Thus, the general public is isolated into two unmistakable classes (Veblen 12). In present day times, they can be named as the adventure and the business. The business implies development or production of new things while the endeavor holding onto different people groups work or advancement. Hence, to keep up the state of affairs, and forestall war, some type of milit ary must be set up to guarantee that war is forestalled. What's more, to guarantee that the force stays just on the hand of the couple of energy exist to guarantee that the individuals who underpins the state of affairs are extraordinarily compensated. Veblen viewed enthusiasm as the aggregate articulation of what he called the obsolete human affinity (Veblen 165). He contended that enthusiasm was being utilized by enthusiasm of free enterprise to legitimize colonialism censured dominion on the ground that it hindered the monetary development and it was inefficient. Emulative utilization, as per him was an individual treadmill. This implies there was no chance of progress. There was no chance conceivable to get away from the cycle. As per him, the ability to run over the general public relied upon the capacity to control the belief systems and the feelings of the remainder of the general public and that was just conceivable to the individuals who controlled the methods of creation. Examination of Veblen’s Ideas about Imperialism with Each of Hobson’s, Lenin’s And Luxemburg’s Views of Imperialism can be characterized as the most noteworthy phase of private enterprise. It is an idea in a left hypothesis of governmental issues which shows the forceful nature and attributes of current private enterprise. The term, over the time continues changing in importance, from the old style Marxist hypothesis to introduce day. Various researchers have distinctive importance of what truly dominion implies. Hobson, for instance, clarifies it as a side effect of industrialist emergency. As indicated by him, private enterprise has moved past its serious stage to another elevated level described by a

$100 Laptop Unveiled

$100 Laptop Unveiled I just took a break from reading to watch some of the webcast of World Summit on the Information Society, where UN Secretary-General Kofi Annan (MIT SM 72) and MIT Media Lab Chairman Nicholas Negroponte 66 unveiled the first working prototype of the $100 Laptop. [news story] This is one of the most inspirational projects Ive ever seen. It makes me so proud to be at MIT. According to the project website, the machine will be a Linux-based, full-color, full-screen laptop that will use innovative power (including wind-up) and will be able to do most everything except store huge amounts of data. This rugged laptop will be WiFi-enabled and have USB ports galore. Its current specifications are: 500MHz, 1GB, 1 Megapixel. The plan is to initially roll out the computers in a little over a year to six large nations. Negroponte has identified China, Thailand, Brazil, Egypt, and possibly Nigeria and Argentina as those first nations. Each country would agree to buy at least 1,000,000 machines. Later, other countries would be added. Todays press conference included enthusiastic representatives from many nations, as well as a healthy number of skeptics. People peppered Negroponte with questions in both English and French, and he fielded both with ease. Negroponte was later joined by Alan Kay, known as the inventor (!) of laptops (back in the late 1960s) and a partner in the project. He started answering one question with something like, Back when a bunch of us were inventing the Internet He went on to describe the Internet as the greatest open-source gift to the world. This was one cool press conference. I should note that the MIT Media Lab, the sponsor of this project, is the largest employer of UROP students on campus, so you can also be involved in incredible projects like this.

Weapons Of World War 2 Essay - 1770 Words

As the world went into World War One, it faced new technological advances that turned the view of battle forever. With the invention of many new killing machines, soldiers were now in the deadliest battlefields ever. From artillery blasts to machine gun fire, from air power to biological and weapons of mass destruction, the outcome of World War One would be deadly. It would be the first war to be the greatest motivator for technology at the beginning of the century. Rifles and Pistols One of the most important and common weapons was of course the Rifle and Pistol. Rifles and pistols were large and significant part of the war.†¦show more content†¦It was the primary German infantry rifle in both world wars, and was known for its excellent accuracy and range of 800 meters. For this reason it continued to be used with a scope as a sniper rifle. The 98k had disadvantages like being bulky and heavy and slow rate of fire, due to the bolt-action mechanism. It was also designed to be used with a bayonet. The 98K rifle holds five rounds of 7.9mm in a clip. The Luger was the standard German pistol. Developed by George Luger, it became the worlds most widely used military handgun. The Luger fired a 7-round clip of 9mm ammunition. It is estimated that 1.5 million Lugers were produced in Germany during the First World War. The Lee-Enfield was first rifle introduced in 1907 and by the beginning of the First World War as the British Armys main infantry weapon. The Lee-Enfield could be aimed accurately over about 600 meters but could still kill someone over 1,400 metros away. Later on, it would be designed to be used with a bayonet. The British pistol, actually more of a revolver was the Webley MkIV. All officers in the British Army carried the weapon. They were also issued to the military police, aircrew and people in tanks and armored cars. Originally designed in 1887, but improved during the war, the Webley was a strong, heavy weapon. The Bayonet was provided to most infantrymen for their bolt-action rifles. Most were a standardShow MoreRelatedWeapons of World War 2 Essay1416 Words   |  6 PagesWeapons and Artillery of World War II The result of World War II was affected by many different factors. One major factor which affected the war was the weapons and artillery used during the war. Since the beginnings of time, weapons have always been around. From swords and knives to nuclear weapons and missiles, weapons have evolved greatly throughout the years. The weapons and artillery used in World War II basically were evolved types of weaponry that were used during World War I (MilitaryRead MoreEssay on Weapons of World War 21395 Words   |  6 Pages Weapons and Artillery of World War II The result of World War II was affected by many different factors. One major factor which affected the war was the weapons and artillery used during the war. Since the beginnings of time, weapons have always been around. 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The ideology behind this war continues on to this day and has led to many treaties and other attempts to stop the production and potential use of nuclear weapons. NuclearRead MoreWorld Peace and Nuclear Powers860 Words   |  4 PagesWorld Peace and Nuclear Weapons By Naseer Ahmad Virk This article deals with one of the most debatable discussions of all time. Read on to know more about nuclear weapons pros and cons. Nuclear weapons have been in this world since World War 2 and have been used, till date only twice and that too in the same war we are speaking about. The only country to use nuclear weapons was the United States of America. The US dropped two atomic nuclear bombs on the Japanese cities of Hiroshima and NagasakiRead MoreThe World s Peace Maker1262 Words   |  6 PagesWar. War never changes. The Romans waged war to gather slaves and wealth. Spain built an empire from its lust for gold and territory. Hitler shaped a battered Germany into an economic superpower. But war never changes. As long as there are sovereign nations possessing great power, war is inevitable but such nations can prevent conflict by being prepared, as it is the most effective means necessary of preserving peace. Owing to nuclear weapons the world is prepared. The precise thing that can causeRead MoreThe Defense Of The Suez Canal957 Words   |  4 PagesCanal, 1915; 2. Write a brief outline that includes the key summary information of  ·Who: The British in control of Egypt, commanded by General Sir John Maxwell and Major-General A. Wilson (150 dead) VS the Turkish commanded by Djemal Pasha (1400 Dead).  ·What: This was a battle over the Suez Canal that resulted in British victory.  ·Where: The Suez Canal in Egypt.  ·When: This battle took place during the third to the fourth of February 1915  ·Why: this battle was significant to the war. The Suez CanalRead MoreAviation Development With Jet Propulsion Projects For Aircraft Within The Luftwaffe Essay1675 Words   |  7 Pagesthe Second World War, Germany partook in numerous courses of research and development of weapons systems and platforms that were believed that they could help win the war more quickly and later hopefully turn the tide of the war. Of these the more ambitious and advanced attempts without doubt were the projects dubbed as Germany’s Wunderwaffen, or â€Å"Wonder Weapons†, by the nation’s Propaganda network. Several of these projects proved instrumental to advancement of many people of the world after the

Rhetorical Analysis The Science Of Persuasion - 970 Words

The science of persuasion is a well researched study that is used to persuade people s ideas, agenda s, and thought process by using psychological tactics that have been shown to alter people s judgement. Everyone has at one point either performed this method, or have been the recipient. These persuasion techniques can be used to our advantage into manipulating people s behavior using certain words, use of appearance, offering kindness to benefit ourselves later on. The video has demonstrated six shortcuts used in everyday life to persuade people into conforming with our way of thinking or our scheme. I have without a doubt participated in the shortcut of reciprocity, seen first hand scarcity at it s finest, and have followed authority based on merit. Reciprocity has been described as obligation to give, when you have received. Each and everyone of us have participated in this shortcut. It may be tacky to say this but we all do nice things for someone who has done something nice for us. Some of us may go out of our way to lend a helping hand, but most times that isn t the case. We often agree to something or feel compelled to get someone a gift our of obligation. For example: I ve had a coworker who I barely know anything about give me a $25 gift card, I couldn t just accept the gift card and be on my way. I felt I needed to reciprocate his kind gesture by returning the favor. Reciprocity can be a crafty tool to get what you want. In my opinion I believe peopleShow MoreRelatedAd Analysis : Snickers Commercial760 Words   |  4 PagesAd Analysis: Snickers Commercial The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement. This artRead MoreInvisible Man By Ellison Told Burke2225 Words   |  9 PagesNovember 23, 1945) that his forthcoming novel, Invisible Man, would be his best way of thanking Burke for providing him with a robust and incisive theoretical framework through which to understand the contemporary world, especially its political and rhetorical challenges. â€Å"So, if in the little things I write from time to time you observe anything of value,† Ellison explained, then to that extent am I able to express concretely my appreciation for what you have done. That is a debt I shall never stopRead MoreConstructivism Essay1064 Words   |  5 Pagesbelieve that reality is based upon our own individual perceptions and thoughts, Delia’s constructivism theory is more objective. Within the objective approach, Delia’s theory falls primarily under the socio-psychological tradition, but dabbles in the rhetorical tradition of Griffins survey map. A socio- psychological scholar â€Å"believes that there are communication truths that can be discovered by careful, systematic observation†(Griffin, 2009, p, 42). It also displays a cause-and-effect relationship thatRead MoreClassical Analysis Essays1748 Words   |  7 PagesAlyssa Huskinson COMS 100B, Fall 2012 8 October 2012 Classical Analysis In an Absolut World Absolut vodka is based on 500 years of tradition originating in Sweden. Under the original name â€Å"Absolut rent branvin,† which means â€Å"absolutely pure vodka,† Absolut was introduced in the United States in 1979 and since has become one of the world’s most famous spirits. The advertisement campaign, In an Absolut World, was just another successful entry in the company’s advertising history, and AbsolutRead MoreHuman Communication : Objective Approach And Interpretive Approach904 Words   |  4 Pagesor conditions and that truth is waiting to be discovered through the five human senses; our sight, smell, sound, touch, and taste. Standing on the knowledge that human sensory data are within and any competent observer can utilize them; also with science being bias-free with no hostility or reservation. They acknowledge faithful representations of an underlying reality and/or mirrors of nature is derived from good theories that can be tested, useful an d supported by quantity of research. The Socio-psychologicalRead MoreEssay on Response to Bitzers Rhetorical Situation2241 Words   |  9 Pages In The Rhetorical Situation, Lloyd F. Bitzer argues that what makes a situation rhetorical is similar to that which constitutes a moral action as he writes that, â€Å"an act is moral because it is an act performed in a situation of a certain kind; similarly, a work is rhetorical because it is a response to a situation of a certain kind†.(3) By defining the rhetorical situation in this way, Bitzer further contends that rhetoric is a means to altering reality. (4) It is through the use of discourseRead MoreRhetoric And Its Impact On Politics1157 Words   |  5 PagesRhetoric Is Being Misused In Politics Philosophers, such as Plato, Gorgias, Aristotle, had always been debating about rhetoric’s definition. However, commonly, they agree that it is a very strong and effective art, in which aiming for persuasion. Throughout the history, rhetoric has always been in a strong relation with politics. Politics is a very vague and furious world however, most people approach in order to better demonstrate a balanced social community thus a balanced country. Despite allRead MoreHaving Dreams Of Being On The Moon By John F. Kennedy1294 Words   |  6 Pagesracing to the moon, on that exact day, Kennedy declared the he would go to the moon before the decade ran out. I think this has speech has a lot of astounding examples of rhetoric and motivation through persuasion. In this paper I will give an analysis of John F. Kennedy’s speech and the numerous rhetorical tools he uses to enthuse his audience at Rice University. After reading through this specific speech an abundance of times, I have found that it can be broken down into many parts, which each playRead MoreAristotles Rhetoric Theory2285 Words   |  10 PagesRhetoric Rhetorical Theory centered on the 4th Century BC writings of Aristotle. 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Why Stay Connected Free Essays

To stay connected with people we love, admire or simply want to do business with is not as hard as it seems. Thanks to social media we have the ability to communicate through the social web with Just a click of a button. With so much information to share, I believe people use computers everyday for social relationships, functionality, colonization, context and commerce because it provides a user friendly experience that’s inviting and receptive. We will write a custom essay sample on Why Stay Connected or any similar topic only for you Order Now In today’s society, social networking has become like an operating system where every experience can be social and user friendly. For most people, the web is a viable tool that is used everyday of the week from the sounding of the alarm clock, until television puts us to sleep. This tool is capable of transporting information through text, audio, video or graphics across the world and can go virtually in an instant to and from anyone with a device and web access. It’s beneficial sharing personalized and accurate content with friends, family or business associates who rely on the web and value staying connected while developing social relationships. When developing social relationships it’s important to stay open and accessible at all times. Since people can now enjoy connecting with family and friends for free on social sites like Backbone, it allows loved ones from other countries to communicate without incurring expensive phone bills. Sometimes Internet use can cause a decline in face-to face time with families. In the article Successful Farming, A 2009 survey of 2,000 households by the University of Southern Californians Enablers Center for the Digital Future reveals that 28% of Americans admit that they spend less time with members of their household. During the past decade, Merganser survey show that shared family time ranged from 22. 6 to 29. 8 hours per month (Devise, C. 09 pig. 61). These statistics coincides with the explosion of social networks. The article also goes on to mention that Passbooks user base catapulted to 200 million in 2009 from 140 million in 2008. The survey points out that 52% of users say the Internet is â€Å"important† or â€Å"very important† in sustaining relationships. But how important does the functionality play in business relationships? When considering the sites purpose for users through Functionality, the function of the site must be fulfilled. When a business positions itself to sell products, the site must be able to describe these items along with a summary about the company. According to the article, Web Site Functionality (Barnes, 2010), it lists three rules of function for companies to have success in selling their products. The first rule is to â€Å"be quick and to the point. † Companies shouldn’t subject their visitors to flash and distracting images on the sales page of the site. The goal here is not to loose your visitor before you sell them. The second rule is â€Å"think like a visitor, not like yourself. † This particular strategy helps the visitor to better understand what you are selling because of how simple it is to read and access the product. Simplicity her is the key. The third rule is â€Å"assist, don’t constrain. † What this rule is clearly stating is treat your visitors like guess in your house. Show courtesy in the way you respond on your site, if visitors type an invalid quantity field. Instead of saying â€Å"Invalid Quantity,† say, â€Å"Please enter only whole numbers in Quantity. † This approach helps the visitors relax and feel comfortable, as they will have a better overall experience on the site. Delta Air Lines is a good example of a company that has taking strides to accommodate their customers without going through the technicalities of booking lights and hectic checking-inn’s. According to (NYSE: DEAL) Delta was named â€Å"Top Tech- Friendly U. S. Airlines† by Popcorn magazine for its airport recharging stations (Technology Business Journal, 2012). This recognition was based on Delta having in-flight Wi-If on more domestic flights than any other carrier and smartened APS with innovative features including baggage tracking, airport check-in and the ability to book tickets directly from Backbone, while enjoying 24-hour customer service via Twitter. Since customer service is first class for some companies is there a way for there company sites to become more social? I believe one of the best ways for every page to have a social experience, is through Colonization. Identity technologies like Backbone Connect, Opened, as well as existing identities will soon colonize the web in the near future, making every webbing a social experience even if they don’t want to participate. Using Backbone for example, if you look at majority of television and radio adverts, you are quickly directed to the company’s Backbone address. This call of action is a form of branding, which allows a company to communicate in a timely and informal manner. This teeth invites feedback and interaction with customers. Many brands are taking advantage of corporate pages like Coca Cola, which is the leading product on Backbone with over 20 million people â€Å"liking† its page (Towns, 2011). This style of Colonizing allows companies to inject their personality onto a web page, pushing employee’s to post comments, photographs and videos to promote a company’s personality in a genuine way. A company would not move in the right direction if the context weren’t complete. This is why content is so important because it personalizes an accurate account of the company’s marketing campaign. Content is the fuel of the social web in that it brings a product launch to life through short films, videos, commercials, and emails by the product developer all-starting with a simple concept. According to the NYSE, Nielsen released results of a new research study revealing online content as a connective tissue for Internet users with 27 million pieces of content shared on a daily basis (NYSE: AOL, 2011). The results also show that 53% time spent on the Internet is directly attributed to content consumption, and consumer social graphs play a key role in sharing content with email as the primary sharing tool. Nearly one-quarter of all social media messages contain links to content (NYSE: AOL, 2011). In the web search world, one of the most undocumented forms of Content is word- of-mouth. According to the Keller Fay Group’s Talk Track, as much as 90% of word-of- mouth takes place offline (Hawthorne, Chromic, 2012). This form of content is dispersed and sporadic across the Internet. Many agencies and research companies pull their information from multiple sources, which focus on finding online word-of- mouth and tone in posts to blobs, chat rooms, consumer review sites, social networking sites, and viral videos. Depending on the clientele of a website, the reviews and overall impressions of a product may be marketed differently. So how can word-of-mouth be leveraged through social commerce? When communities define different products and services, you are speaking of Commerce, which is online and already social. A Nielsen report (2011) highlighted that 90% of consumers trust the opinions of people they know. 70% trust anonymous ratings and reviews posted online, compared to Just 33% who trust online banner ads. Many brands have shied away from social media when asking for the sale. For example, Mobile Web has become a key focus for developers as a recent survey points out that 66% of the developers rate Mobile Web support as a top priority for 2012 (Computers, Networks ; Computers, 2012). The article goes on to say that Bloodmobile’s one-click purchase flow will help developers to accelerate revenue through direct carrier billing. This offers customers a simple and easy payment flow, which translates directly to higher revenue. Another example of how commerce solutions are becoming easier for consumers is the partnership with Ecocide, Inc. , producer of the worlds first platform-neutral, rope-in store builder widget and website builder Yolk to provide its e-commerce solution to Yolk customers. Yolk is the leading website builder that lets individuals and small businesses create websites with no technical expertise required (Computer Weekly New, 2012). Yolk’s Online Store package powered by Ecocide allows users to quickly create a store by setting it up in their Yolk dashboard and dropping it into any page of a new and existing site. This all-in-one solution is for customers looking to create a website and start selling online. When you look at the many brands that use social applications, it’s not only in erect support of e-commerce activities, but also its in anticipation that it will deliver on the bottom line at some point in the near future. Such brands like Dell, who use Twitter for sales promotions, Trapdoors who uses Backbone to funnel sales and Matter, the giant toy store who launched Shop Together which enables people in different locations to see what each other see’s and talks about different products using an onscreen chat window. This social application has generated billions of dollars to major companies who understand the importance of social networking. In conclusion, we now understand better the need to connect and share with people globally and how cost effective and easy it is to stay in touch with friends, family and businesses through the social web. Social relationships are birthed from social networks, which become operating systems that provide services to customers who are looking for a social experience online. Without a sites purpose being as simple and easy to follow, consumers will be lost in translation. That’s why it is so important for networking sites to create a user-friendly atmosphere that’s inviting and receptive. The reasons why people use the web are simply for the benefits. Without social relationships, functionality, colonization, context and commerce, there will be no desire to stay connected online. How to cite Why Stay Connected, Papers

Swisher Mower Company Essay Example For Students

Swisher Mower Company Essay SWISHER MOWING AND MACHINE COMPANYEVALUATING A PRIVATE BRAND OPPORTUNITYTABLE OF CONTENTSTABLE OF CONTENTS2Background Statement3Major Issue / Problem3Alternative One3Advantages of Alternative One4Disadvantages of Alternative One5Quantitative Implications5Alternative Two5Advantages of Alternative Two5Disadvantages of Alternative Two6Quantitative Implications6Alternative Three6Advantages of Alternative Three7Disadvantages of Alternative Three7Quantitative Implications8Alternative Four8Advantages of Alternative Four8Disadvantages of Alternative Four9Quantitative Implications9Alternative Five9Advantages of Alternative Five9Disadvantages of Alternative Five10Quantitative Implications10Recommendations10Implementation10EXHIBIT A SWISHER MOWER COMPANY FACTS11EXHIBIT B SWISHERS FINANCIAL STATEMENT13EXHIBIT C PROPOSAL DETAILS14EXHIBIT D PROPOSAL CALCULATIONS15EXHIBIT E AGGRESSIVE ADVERTISING ALTERNATIVE16EXHIBIT F INCOME STATEMENT WITH ADVERTISING19EXHIBIT G TRADING UP / LINE EXPANSION2 0EXHIBIT H BRAND EXTENSION21REFERENCES22Background StatementThe Swisher Mower and Machine Company (SMC) was founded in 1945 by Max Swisher. The company prides itself on maintaining a small company image and obtaining personal relationships with dealers and customers alike. SMC has a rather small product line:1.)Ride King three-wheeled riding mower that has a zero turning radius. Mid-engine configuration. 2.)Trailmower (T-44) trail-type mower that has a cutting width of 44 inches. 3.)Push lawn mower kits component parts necessary to assemble push mowers. 4.)Trim-Max high-wheel, walk behind product that combines a trimmer, mower, and edger in one unit. SMC distributes its lawn mowers through farm supply stores, lawn and garden stores, home centers, and hardware stores located primarily in non-metropolitan areas. The Swisher Company sells its line of products through a variety of ways such as wholesale distributors, direct-to-dealer, and private-label. Currently, Swishers advertising focuses on trade-oriented promotion to wholesalers and dealers. SMC has remained a profitable company since its founding. For a list of detailed facts about SMC see Exhibits A and B. Major Issue / ProblemThe primary issue facing SMC is whether they should offer a product under a private brand arrangement through a major national merchandise chain. The second issue is whether to accept, modify, or reject the proposal from the merchandise chain. Alternative OneThe initial alternative is to accept the private brand opportunity from a major national retail merchandise chain. Details regarding the proposal can be found in Exhibit C. The retail chain is expected to make an annual order of approximately 8,200 units. The chain will receive the mowers at a price 5% lower than Swishers manufacturers list price. The chain has requested small changes in appearance to the mowers such as different seats and type of paint. The Swisher brand name will not be displayed on the mowers, and Swisher will not be allowed to mention its relationship with the chain. A two-year contract was offered, with extensions done on a year-to-year basis thereafter. This alternative would impose one of the two Branding Decisions that commonly face marketing managers. The branding decision in question relates to supplying an intermediary with its own brand name (Kerin, 163). The Swisher Company must determine if being the producer of a private brand will incre ase their profits and benefit their bottom line. In order to do this, it is important to consider a couple of factors when making the decision:1.)The producer has excess manufacturing capacity. 2.)The variable costs associated with producing a distributors brand do not exceed the sale price. If both these situations are true, the possibility arises for Swisher to make a contribution to overhead and utilize production facilities (Kerin, 163). Advantages of Alternative OneThe following are the advantages for pursuing alternative one and accepting the private brand proposal from a major national retail merchandise chain:1)Allow Swisher the opportunity to expand production with excess capacity. .u374cf15797081d8f95ff3c352970ce6b , .u374cf15797081d8f95ff3c352970ce6b .postImageUrl , .u374cf15797081d8f95ff3c352970ce6b .centered-text-area { min-height: 80px; position: relative; } .u374cf15797081d8f95ff3c352970ce6b , .u374cf15797081d8f95ff3c352970ce6b:hover , .u374cf15797081d8f95ff3c352970ce6b:visited , .u374cf15797081d8f95ff3c352970ce6b:active { border:0!important; } .u374cf15797081d8f95ff3c352970ce6b .clearfix:after { content: ""; display: table; clear: both; } .u374cf15797081d8f95ff3c352970ce6b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u374cf15797081d8f95ff3c352970ce6b:active , .u374cf15797081d8f95ff3c352970ce6b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u374cf15797081d8f95ff3c352970ce6b .centered-text-area { width: 100%; position: relative ; } .u374cf15797081d8f95ff3c352970ce6b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u374cf15797081d8f95ff3c352970ce6b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u374cf15797081d8f95ff3c352970ce6b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u374cf15797081d8f95ff3c352970ce6b:hover .ctaButton { background-color: #34495E!important; } .u374cf15797081d8f95ff3c352970ce6b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u374cf15797081d8f95ff3c352970ce6b .u374cf15797081d8f95ff3c352970ce6b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u374cf15797081d8f95ff3c352970ce6b:after { content: ""; display: block; clear: both; } READ: Gay Rights Essay Introduction2)Provide Swisher with a competitive advantage. 3)Broaden distribution. 4)Increase sales for parts. 5)Potential sales of the trail mower. Disadvantages of Alternative OneThe following are the disadvantages for pursuing alternative one:1)Incur costs due to A/R and inventory requirements. 2)Additional variable costs (OT-4%, DM-1%, OH-1%, Other-1.5%). 3)Additional fixed costs. 4)Possible cannibalization of existing sales (300 units). 5)Possibility of becoming too reliant on private brand revenue. Quantitative ImplicationsSee Exhibit D for calculations in regards to Alternative One. Alternative TwoThe second alternative involves conducting an aggressive advertising campaign. This will allow the Swisher Company to possibly accomplishing several objectives that will in turn boost revenues. First, Swisher will aim to increase its market share across the nation by broadening its scope of advertisement to more states. Second, Swisher is hoping to establish increased brand recognition with the belief being that this will cause both consumers to inquire about their products and