Case Study eassy on Weight Watcher INC Essay Example | Topics and Well Written Essays - 1250 words

Case Study eassy on Weight Watcher INC - Essay Example The main competitors of Weight Watcher are Nutrisystem, Jenny Craig and eDiets. According to the report the weight management industry came to light in the late 1990s., from 2006 onwards there is a promising upwards trend in the world diet control market. Generally there are two distinct kinds of strategies associated with the diet control industry, one is the strategy for long term growth of the organization and the second one is retention of the customer base to maintain their involvement . During the span of last 20 years, there is a continuous trend of the growth in the population. With the growing trend of population obesity as well as overweight also increased during this time span. The importance of the physical exercise , awareness of health benefit , loosing weight all these parameters now have a huge demand in the world population. So along with the time, the weight management industry is also growing along with the time. But in the recent time, there are also some negative impact in the weight management industry. According to the report, the industry rose to $ 59.7 billion in the year 2009 which was only about 2% growth YOY. But it was failing to close in with historical 6% growth rate. (Taber et.al, 2010, p. 8). There are also different challenges associated with the growth of weight watchers. Being one of the leading organizations in the market it is now facing a tough competition from others, moreover it is also facing a challenge to develop a forward focus diet plan for the 21st century. According to this report, during the year 2011, Weight Watchers tried to represent themselves in the markets of USA and abroad. Their focus also shifted from women centric to cover all the gender across the society, launching new and innovated diet program to capture the market potential. General Factors and Industry Environments that Affect Weight Watcher’s Choice of Strategy The weight Watcher’s business strategy is based on different parameters like the any top organization. Being a top performing company in this sector their strategy was also very up to date and for a long span of time they remain the sole dominant force in this field. To decide on the strategy, they rely on following points. They believe in giving to the customer what they want not what they need, they have designed their strategy based on marketing the feelings of loosing weight not the product. Different factors like creating exclusive products for different age groups, different weight groups. At the very beginning the main focus of the organization was to target the women to reduce and maintain their weight as the obesity was one of the key disease in the country. To reach up to the maximum number of people, they have designed online course material as well as several live campaigns in different places to ensure that they can reach up to the every corner of the society for every class. General factors which are associated with their strategy are like giving their customer what they want in a scientific and standard way so that customer remains interested in their services. Their customer centric approach increased the customer base drastically. The general factors and the environment related to the strategy of the organization is governed by porter’s five force model. Hill and Jones (2010), in their analysis mentioned Porter’

Will be provide Essay Example | Topics and Well Written Essays - 1500 words

Will be provide - Essay Example red to the flow loop since the level loop is just pegged on the level valve just as where the flow loop also depends on both the flow and level valve. The level sensor’s gain was recorded at 121.28% m. Rationally an increase in the level percent led to an increase in the level as the tank increased. The effects of the derivative, integral and proportional actions on the system were observed with the turning of the flow level trainer. It was established through the turning that the system responded faster with a gain in the system. Involvement of the integral led to a decreased and went from slow reactions to unstable ones. Addition of the derivative caused the higher rate to do an overshoot. Tuning rules are critical part of learning how to manage a system. In this section of the experiment, familiarization with the operation of flow level trainer as well as data V system was acquired. The set point reactions and tuning parameters of the flow as well as level loop were observed. The first tuning parameters of the system are as indicated in table 2.3.1. The reaction to a set point alteration of the flow loop was examined by setting the rate of flow to 2.5 USGPM and level set point to 50 %.There was time allowed for the system to be able to settle so that its water level and flow rates were approximately at the allocated set points. Recording was done for the positions of the level and flow valves. Thus, changes were made for the flow set point from 2.5 USGPM to 3.0 USGPM. The system’s response was examined by recording the new level and flow valve positions in table 2.3.2. There was observation of the response to a set point change of the level loop by setting tank water level to 60% as well as the flow set point at 3.0 USGPM. Once again the system was given time to settle with the recording of valve and flow positions being done. Thus there was a reduction of the set point to 30% from 60% and the new flow ad valve positions were put down in table 2.3.3 The