Weapons Of World War 2 Essay - 1770 Words

As the world went into World War One, it faced new technological advances that turned the view of battle forever. With the invention of many new killing machines, soldiers were now in the deadliest battlefields ever. From artillery blasts to machine gun fire, from air power to biological and weapons of mass destruction, the outcome of World War One would be deadly. It would be the first war to be the greatest motivator for technology at the beginning of the century. Rifles and Pistols One of the most important and common weapons was of course the Rifle and Pistol. Rifles and pistols were large and significant part of the war.†¦show more content†¦It was the primary German infantry rifle in both world wars, and was known for its excellent accuracy and range of 800 meters. For this reason it continued to be used with a scope as a sniper rifle. The 98k had disadvantages like being bulky and heavy and slow rate of fire, due to the bolt-action mechanism. It was also designed to be used with a bayonet. The 98K rifle holds five rounds of 7.9mm in a clip. The Luger was the standard German pistol. Developed by George Luger, it became the worlds most widely used military handgun. The Luger fired a 7-round clip of 9mm ammunition. It is estimated that 1.5 million Lugers were produced in Germany during the First World War. The Lee-Enfield was first rifle introduced in 1907 and by the beginning of the First World War as the British Armys main infantry weapon. The Lee-Enfield could be aimed accurately over about 600 meters but could still kill someone over 1,400 metros away. Later on, it would be designed to be used with a bayonet. The British pistol, actually more of a revolver was the Webley MkIV. All officers in the British Army carried the weapon. They were also issued to the military police, aircrew and people in tanks and armored cars. Originally designed in 1887, but improved during the war, the Webley was a strong, heavy weapon. The Bayonet was provided to most infantrymen for their bolt-action rifles. Most were a standardShow MoreRelatedWeapons of World War 2 Essay1416 Words   |  6 PagesWeapons and Artillery of World War II The result of World War II was affected by many different factors. One major factor which affected the war was the weapons and artillery used during the war. Since the beginnings of time, weapons have always been around. From swords and knives to nuclear weapons and missiles, weapons have evolved greatly throughout the years. The weapons and artillery used in World War II basically were evolved types of weaponry that were used during World War I (MilitaryRead MoreEssay on Weapons of World War 21395 Words   |  6 Pages Weapons and Artillery of World War II The result of World War II was affected by many different factors. One major factor which affected the war was the weapons and artillery used during the war. Since the beginnings of time, weapons have always been around. 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The Suez CanalRead MoreAviation Development With Jet Propulsion Projects For Aircraft Within The Luftwaffe Essay1675 Words   |  7 Pagesthe Second World War, Germany partook in numerous courses of research and development of weapons systems and platforms that were believed that they could help win the war more quickly and later hopefully turn the tide of the war. Of these the more ambitious and advanced attempts without doubt were the projects dubbed as Germany’s Wunderwaffen, or â€Å"Wonder Weapons†, by the nation’s Propaganda network. Several of these projects proved instrumental to advancement of many people of the world after the

Rhetorical Analysis The Science Of Persuasion - 970 Words

The science of persuasion is a well researched study that is used to persuade people s ideas, agenda s, and thought process by using psychological tactics that have been shown to alter people s judgement. Everyone has at one point either performed this method, or have been the recipient. These persuasion techniques can be used to our advantage into manipulating people s behavior using certain words, use of appearance, offering kindness to benefit ourselves later on. The video has demonstrated six shortcuts used in everyday life to persuade people into conforming with our way of thinking or our scheme. I have without a doubt participated in the shortcut of reciprocity, seen first hand scarcity at it s finest, and have followed authority based on merit. Reciprocity has been described as obligation to give, when you have received. Each and everyone of us have participated in this shortcut. It may be tacky to say this but we all do nice things for someone who has done something nice for us. Some of us may go out of our way to lend a helping hand, but most times that isn t the case. We often agree to something or feel compelled to get someone a gift our of obligation. For example: I ve had a coworker who I barely know anything about give me a $25 gift card, I couldn t just accept the gift card and be on my way. I felt I needed to reciprocate his kind gesture by returning the favor. Reciprocity can be a crafty tool to get what you want. In my opinion I believe peopleShow MoreRelatedAd Analysis : Snickers Commercial760 Words   |  4 PagesAd Analysis: Snickers Commercial The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. 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Why Stay Connected Free Essays

To stay connected with people we love, admire or simply want to do business with is not as hard as it seems. Thanks to social media we have the ability to communicate through the social web with Just a click of a button. With so much information to share, I believe people use computers everyday for social relationships, functionality, colonization, context and commerce because it provides a user friendly experience that’s inviting and receptive. We will write a custom essay sample on Why Stay Connected or any similar topic only for you Order Now In today’s society, social networking has become like an operating system where every experience can be social and user friendly. For most people, the web is a viable tool that is used everyday of the week from the sounding of the alarm clock, until television puts us to sleep. This tool is capable of transporting information through text, audio, video or graphics across the world and can go virtually in an instant to and from anyone with a device and web access. It’s beneficial sharing personalized and accurate content with friends, family or business associates who rely on the web and value staying connected while developing social relationships. When developing social relationships it’s important to stay open and accessible at all times. Since people can now enjoy connecting with family and friends for free on social sites like Backbone, it allows loved ones from other countries to communicate without incurring expensive phone bills. Sometimes Internet use can cause a decline in face-to face time with families. In the article Successful Farming, A 2009 survey of 2,000 households by the University of Southern Californians Enablers Center for the Digital Future reveals that 28% of Americans admit that they spend less time with members of their household. During the past decade, Merganser survey show that shared family time ranged from 22. 6 to 29. 8 hours per month (Devise, C. 09 pig. 61). These statistics coincides with the explosion of social networks. The article also goes on to mention that Passbooks user base catapulted to 200 million in 2009 from 140 million in 2008. The survey points out that 52% of users say the Internet is â€Å"important† or â€Å"very important† in sustaining relationships. But how important does the functionality play in business relationships? When considering the sites purpose for users through Functionality, the function of the site must be fulfilled. When a business positions itself to sell products, the site must be able to describe these items along with a summary about the company. According to the article, Web Site Functionality (Barnes, 2010), it lists three rules of function for companies to have success in selling their products. The first rule is to â€Å"be quick and to the point. † Companies shouldn’t subject their visitors to flash and distracting images on the sales page of the site. The goal here is not to loose your visitor before you sell them. The second rule is â€Å"think like a visitor, not like yourself. † This particular strategy helps the visitor to better understand what you are selling because of how simple it is to read and access the product. Simplicity her is the key. The third rule is â€Å"assist, don’t constrain. † What this rule is clearly stating is treat your visitors like guess in your house. Show courtesy in the way you respond on your site, if visitors type an invalid quantity field. Instead of saying â€Å"Invalid Quantity,† say, â€Å"Please enter only whole numbers in Quantity. † This approach helps the visitors relax and feel comfortable, as they will have a better overall experience on the site. Delta Air Lines is a good example of a company that has taking strides to accommodate their customers without going through the technicalities of booking lights and hectic checking-inn’s. According to (NYSE: DEAL) Delta was named â€Å"Top Tech- Friendly U. S. Airlines† by Popcorn magazine for its airport recharging stations (Technology Business Journal, 2012). This recognition was based on Delta having in-flight Wi-If on more domestic flights than any other carrier and smartened APS with innovative features including baggage tracking, airport check-in and the ability to book tickets directly from Backbone, while enjoying 24-hour customer service via Twitter. Since customer service is first class for some companies is there a way for there company sites to become more social? I believe one of the best ways for every page to have a social experience, is through Colonization. Identity technologies like Backbone Connect, Opened, as well as existing identities will soon colonize the web in the near future, making every webbing a social experience even if they don’t want to participate. Using Backbone for example, if you look at majority of television and radio adverts, you are quickly directed to the company’s Backbone address. This call of action is a form of branding, which allows a company to communicate in a timely and informal manner. This teeth invites feedback and interaction with customers. Many brands are taking advantage of corporate pages like Coca Cola, which is the leading product on Backbone with over 20 million people â€Å"liking† its page (Towns, 2011). This style of Colonizing allows companies to inject their personality onto a web page, pushing employee’s to post comments, photographs and videos to promote a company’s personality in a genuine way. A company would not move in the right direction if the context weren’t complete. This is why content is so important because it personalizes an accurate account of the company’s marketing campaign. Content is the fuel of the social web in that it brings a product launch to life through short films, videos, commercials, and emails by the product developer all-starting with a simple concept. According to the NYSE, Nielsen released results of a new research study revealing online content as a connective tissue for Internet users with 27 million pieces of content shared on a daily basis (NYSE: AOL, 2011). The results also show that 53% time spent on the Internet is directly attributed to content consumption, and consumer social graphs play a key role in sharing content with email as the primary sharing tool. Nearly one-quarter of all social media messages contain links to content (NYSE: AOL, 2011). In the web search world, one of the most undocumented forms of Content is word- of-mouth. According to the Keller Fay Group’s Talk Track, as much as 90% of word-of- mouth takes place offline (Hawthorne, Chromic, 2012). This form of content is dispersed and sporadic across the Internet. Many agencies and research companies pull their information from multiple sources, which focus on finding online word-of- mouth and tone in posts to blobs, chat rooms, consumer review sites, social networking sites, and viral videos. Depending on the clientele of a website, the reviews and overall impressions of a product may be marketed differently. So how can word-of-mouth be leveraged through social commerce? When communities define different products and services, you are speaking of Commerce, which is online and already social. A Nielsen report (2011) highlighted that 90% of consumers trust the opinions of people they know. 70% trust anonymous ratings and reviews posted online, compared to Just 33% who trust online banner ads. Many brands have shied away from social media when asking for the sale. For example, Mobile Web has become a key focus for developers as a recent survey points out that 66% of the developers rate Mobile Web support as a top priority for 2012 (Computers, Networks ; Computers, 2012). The article goes on to say that Bloodmobile’s one-click purchase flow will help developers to accelerate revenue through direct carrier billing. This offers customers a simple and easy payment flow, which translates directly to higher revenue. Another example of how commerce solutions are becoming easier for consumers is the partnership with Ecocide, Inc. , producer of the worlds first platform-neutral, rope-in store builder widget and website builder Yolk to provide its e-commerce solution to Yolk customers. Yolk is the leading website builder that lets individuals and small businesses create websites with no technical expertise required (Computer Weekly New, 2012). Yolk’s Online Store package powered by Ecocide allows users to quickly create a store by setting it up in their Yolk dashboard and dropping it into any page of a new and existing site. This all-in-one solution is for customers looking to create a website and start selling online. When you look at the many brands that use social applications, it’s not only in erect support of e-commerce activities, but also its in anticipation that it will deliver on the bottom line at some point in the near future. Such brands like Dell, who use Twitter for sales promotions, Trapdoors who uses Backbone to funnel sales and Matter, the giant toy store who launched Shop Together which enables people in different locations to see what each other see’s and talks about different products using an onscreen chat window. This social application has generated billions of dollars to major companies who understand the importance of social networking. In conclusion, we now understand better the need to connect and share with people globally and how cost effective and easy it is to stay in touch with friends, family and businesses through the social web. Social relationships are birthed from social networks, which become operating systems that provide services to customers who are looking for a social experience online. Without a sites purpose being as simple and easy to follow, consumers will be lost in translation. That’s why it is so important for networking sites to create a user-friendly atmosphere that’s inviting and receptive. The reasons why people use the web are simply for the benefits. Without social relationships, functionality, colonization, context and commerce, there will be no desire to stay connected online. How to cite Why Stay Connected, Papers

Swisher Mower Company Essay Example For Students

Swisher Mower Company Essay SWISHER MOWING AND MACHINE COMPANYEVALUATING A PRIVATE BRAND OPPORTUNITYTABLE OF CONTENTSTABLE OF CONTENTS2Background Statement3Major Issue / Problem3Alternative One3Advantages of Alternative One4Disadvantages of Alternative One5Quantitative Implications5Alternative Two5Advantages of Alternative Two5Disadvantages of Alternative Two6Quantitative Implications6Alternative Three6Advantages of Alternative Three7Disadvantages of Alternative Three7Quantitative Implications8Alternative Four8Advantages of Alternative Four8Disadvantages of Alternative Four9Quantitative Implications9Alternative Five9Advantages of Alternative Five9Disadvantages of Alternative Five10Quantitative Implications10Recommendations10Implementation10EXHIBIT A SWISHER MOWER COMPANY FACTS11EXHIBIT B SWISHERS FINANCIAL STATEMENT13EXHIBIT C PROPOSAL DETAILS14EXHIBIT D PROPOSAL CALCULATIONS15EXHIBIT E AGGRESSIVE ADVERTISING ALTERNATIVE16EXHIBIT F INCOME STATEMENT WITH ADVERTISING19EXHIBIT G TRADING UP / LINE EXPANSION2 0EXHIBIT H BRAND EXTENSION21REFERENCES22Background StatementThe Swisher Mower and Machine Company (SMC) was founded in 1945 by Max Swisher. The company prides itself on maintaining a small company image and obtaining personal relationships with dealers and customers alike. SMC has a rather small product line:1.)Ride King three-wheeled riding mower that has a zero turning radius. Mid-engine configuration. 2.)Trailmower (T-44) trail-type mower that has a cutting width of 44 inches. 3.)Push lawn mower kits component parts necessary to assemble push mowers. 4.)Trim-Max high-wheel, walk behind product that combines a trimmer, mower, and edger in one unit. SMC distributes its lawn mowers through farm supply stores, lawn and garden stores, home centers, and hardware stores located primarily in non-metropolitan areas. The Swisher Company sells its line of products through a variety of ways such as wholesale distributors, direct-to-dealer, and private-label. Currently, Swishers advertising focuses on trade-oriented promotion to wholesalers and dealers. SMC has remained a profitable company since its founding. For a list of detailed facts about SMC see Exhibits A and B. Major Issue / ProblemThe primary issue facing SMC is whether they should offer a product under a private brand arrangement through a major national merchandise chain. The second issue is whether to accept, modify, or reject the proposal from the merchandise chain. Alternative OneThe initial alternative is to accept the private brand opportunity from a major national retail merchandise chain. Details regarding the proposal can be found in Exhibit C. The retail chain is expected to make an annual order of approximately 8,200 units. The chain will receive the mowers at a price 5% lower than Swishers manufacturers list price. The chain has requested small changes in appearance to the mowers such as different seats and type of paint. The Swisher brand name will not be displayed on the mowers, and Swisher will not be allowed to mention its relationship with the chain. A two-year contract was offered, with extensions done on a year-to-year basis thereafter. This alternative would impose one of the two Branding Decisions that commonly face marketing managers. The branding decision in question relates to supplying an intermediary with its own brand name (Kerin, 163). The Swisher Company must determine if being the producer of a private brand will incre ase their profits and benefit their bottom line. In order to do this, it is important to consider a couple of factors when making the decision:1.)The producer has excess manufacturing capacity. 2.)The variable costs associated with producing a distributors brand do not exceed the sale price. If both these situations are true, the possibility arises for Swisher to make a contribution to overhead and utilize production facilities (Kerin, 163). Advantages of Alternative OneThe following are the advantages for pursuing alternative one and accepting the private brand proposal from a major national retail merchandise chain:1)Allow Swisher the opportunity to expand production with excess capacity. .u374cf15797081d8f95ff3c352970ce6b , .u374cf15797081d8f95ff3c352970ce6b .postImageUrl , .u374cf15797081d8f95ff3c352970ce6b .centered-text-area { min-height: 80px; position: relative; } .u374cf15797081d8f95ff3c352970ce6b , .u374cf15797081d8f95ff3c352970ce6b:hover , .u374cf15797081d8f95ff3c352970ce6b:visited , .u374cf15797081d8f95ff3c352970ce6b:active { border:0!important; } .u374cf15797081d8f95ff3c352970ce6b .clearfix:after { content: ""; display: table; clear: both; } .u374cf15797081d8f95ff3c352970ce6b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u374cf15797081d8f95ff3c352970ce6b:active , .u374cf15797081d8f95ff3c352970ce6b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u374cf15797081d8f95ff3c352970ce6b .centered-text-area { width: 100%; position: relative ; } .u374cf15797081d8f95ff3c352970ce6b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u374cf15797081d8f95ff3c352970ce6b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u374cf15797081d8f95ff3c352970ce6b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u374cf15797081d8f95ff3c352970ce6b:hover .ctaButton { background-color: #34495E!important; } .u374cf15797081d8f95ff3c352970ce6b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u374cf15797081d8f95ff3c352970ce6b .u374cf15797081d8f95ff3c352970ce6b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u374cf15797081d8f95ff3c352970ce6b:after { content: ""; display: block; clear: both; } READ: Gay Rights Essay Introduction2)Provide Swisher with a competitive advantage. 3)Broaden distribution. 4)Increase sales for parts. 5)Potential sales of the trail mower. Disadvantages of Alternative OneThe following are the disadvantages for pursuing alternative one:1)Incur costs due to A/R and inventory requirements. 2)Additional variable costs (OT-4%, DM-1%, OH-1%, Other-1.5%). 3)Additional fixed costs. 4)Possible cannibalization of existing sales (300 units). 5)Possibility of becoming too reliant on private brand revenue. Quantitative ImplicationsSee Exhibit D for calculations in regards to Alternative One. Alternative TwoThe second alternative involves conducting an aggressive advertising campaign. This will allow the Swisher Company to possibly accomplishing several objectives that will in turn boost revenues. First, Swisher will aim to increase its market share across the nation by broadening its scope of advertisement to more states. Second, Swisher is hoping to establish increased brand recognition with the belief being that this will cause both consumers to inquire about their products and